Thursday, January 25, 2007

Exclusive Insurance Leads


Exclusive Insurance Leads



Exclusive insurance leads
are a sure fire way to kick start a stagnant month of life insurance
sales or health insurance sales. There are a number of insurance lead
generation companies that offer both exclusive life insurance leads and
exclusive health insurance leads.

The first and obvious benefit
to purchasing exclusive insurance leads as opposed to shared insurance
leads is that you are not competing directly against other insurance
agents for the same prospect. Common sense of course but not to be
overlooked is the effect that a herd of aggressive insurance agents
eager for a policy can have on an individual or family.

Exclusive
insurance leads will allow you to bypass many of the complications that
are sometimes associated with shared insurance leads.

If a shared
insurance lead is sold to let's say 5 insurance agents at the same time
and each agent makes it their practice to call on a prospect 5 times
and email 3 times to try and win the business then guess what? That is
already probably 20 to 24 calls too many for the taste of most
prospects ([5 agents X 5 phone calls = 25 phone calls] - 1 desired
phone call).And that is not even taking into account the annoyance that
some prospects have at being immediately deluged with phone call upon
phone call.

There are a few insurance leads companies that offer
exclusive insurance leads (most companies that offer exclusive
insurance leads offer both exclusive life insurance leads and exclusive
health insurance leads).

One thing that I have found very helpful
in testing out exclusive insurance leads and also shared insurance
leads is just to simply set up an Excel spreadsheet detailing my lead
purchases from muliple lead companies. After a month or two of
comparing lead close ratios and the dollar value of each lead it is
fairly easy to know which lead company or which lead type (exclusive or
shared) is offering you the best return on your investment.

Exclusive
insurance leads can make or break your online insurance marketing
campaign. If you put the time and effort needed from the beginning to
research the multiple exclusive insurance leads companies then you can
realize a handsome payoff on your purchase of exclusive insurance leads.

Compare
exclusive insurance leads from multiple companies (remember that some
lead generation companies may offer higher than average quality life
insurance leads and lower than average health insurance leads while
another company may offer extremely high quality exclusive insurance
leads and very low quality shared leads, etc.).





powered by performancing firefox

No comments: